The Gphone is coming; how Google could rewrite the rules

If done right, the Gphone and not the iPhone will be the one to change the face of the wireless industry.

Apple’s iPhone, at least in its initial release, has not upended the wireless industry, particularly in the United States, as much as hoped. The iPhone certainly has pushed the cell phone envelope a bit further, and it hints at what’s to come, but so far the iPhone is still playing by the rules.

Google, if it enters the fray as expected with its so-called Gphone, may truly rewrite the rules. What it plans to do is an ongoing topic of discussion and speculation on the Internet, not unlike Apple’s plans for the iPhone before its release at the end of June. The Gphone may be announced as early as next week and may debut as early as the first quarter of 2008. The anticipation will be as fervent as it was for the iPhone, without the Steve Jobs showmanship.

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